Real Estate Bengaluru 6 weeks to go-live

A Real Estate Developer in Bengaluru Replaced a 5-Person WhatsApp Desk with AI Lead Qualification

AI lead-qualification layer that handles first-touch WhatsApp enquiries, RERA-compliance questions, and site-visit booking — triaging hot leads to human sales agents only when the lead is qualified.

Lead-qualification cost

₹2.2 L → ₹42 K /mo

81% reduction

Industry

Residential Developer

Location

Bengaluru, Karnataka

Timeline

6 weeks to go-live

Client: A mid-market residential real estate developer in Bengaluru with 3 active projects. Client name withheld per engagement agreement — industry, scale, and outcomes are verbatim.

The Challenge

▸5-person WhatsApp desk handled ~800 enquiries per month at a fully-loaded cost of ₹2.2 lakh/month.
▸Genuine buyer conversations were being drowned by speculative / broker / bot enquiries — the team estimated only ~18% of WhatsApp enquiries were serious buyers.
▸Response time was inconsistent after 8pm and on weekends, exactly when working professionals actually had time to enquire.
▸RERA-mandated disclosure questions (project ID, approvals, possession timeline) were being answered inconsistently, creating compliance exposure.

What We Built

1AI agent handles all first-touch WhatsApp enquiries with a scoring rubric built with the sales head: budget range, intent signals, timeline, location preference.
2Standardised RERA-mandated disclosures delivered consistently, with link to live project documents — every customer gets the same legally-required information.
3Site-visit booking end-to-end inside WhatsApp: the AI checks sales team availability, confirms the slot, and sends a calendar invite — no human in the loop.
4Only leads scoring ≥7/10 on the rubric route to a named human sales agent; everything else gets nurtured via a drip sequence until qualification.
5Dashboard for the sales head showing funnel conversion by project, by source, by time of day.

Measured Outcomes

₹2.2 L → ₹42 K

Monthly lead-qualification cost

81% reduction including AI infrastructure

5 → 1

WhatsApp desk headcount

Four team members redeployed to site-visit sales work

18% → 47%

Qualified-lead rate reaching sales team

Same total enquiry volume

3×

Volume handled with same total cost base

Headroom for 2 more project launches without hiring

Technologies Deployed

WhatsApp AI chatbot with intent scoring
Calendar integration for site-visit booking
CRM integration (Zoho) with enriched lead profiles
Sales dashboard with funnel attribution

Services Used

Ai Chatbots Voice Ai Agents

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